COURSE OBJECTIVES
By the end of this training program, participants will be able to:
- Identify business opportunities effectively.
- Recognise potential market areas for growth & development.
- Stay ahead in the dynamic business world.
- Showcase innovation & forward-thinking approach.
- Empower themselves to adopt to challenges.
- Navigate through obstacles & overcome challenges.
- Think outside the box.
- Propose new ideas & implement groundbreaking strategies.
- Foster growth, competitiveness & success.
- Develop a culture of continuous development.
TARGET AUDIENCE
- Startups, Small-to-medium size enterprises & Entrepreneurs.
- Individuals with business ideas/project.
- Employees wishing to develop their own business.
- Business managers.
- Government parties in charge of the development of Startups & the SME sector.
COURSE CONTENT
SESSION 1: INTRODUCTION TO ENTREPRENEURSHIP
- Definitions.
- The Significance of Entrepreneurship in Economic Development
- Characteristics of Entrepreneurship.
- The Entrepreneurial Mindset
- Types of Entrepreneurships
Session 2: ENTREPRENEURIAL MINDSET
- Participants’ business ideas discussed.
- Key Principles of Entrepreneurial Thinking.
- Understanding Effectuation in Entrepreneurship.
- Entrepreneurial Stages - Challenges & Solutions.
- Developing an Entrepreneurial Mindset – 9 Key Value.
Session 3: CREATING A BUSINESS PLAN & STARTUPS FUNDING OPTIONS
- Purpose & Components of a Business Plan.
- Business Plans Key Points.
- Tips for Effective Business Plans.
- 5 Reasons Why Business Plans Fail.
- Sources of Finance for Startups.
Session 4: MARKETING STRATEGIES FOR ENTREPRENEURS
- Summary of SWOT Analysis.
- PEST analysis in Practice.
- The 7 Ps of Marketing Strategy in Practice.
- Types of Strategies.
- Scope VS Source in Generic Strategies.
Session 5: BUILDING A STRONG CORPORATE IDENTITY
- Defining Brand Values.
- Developing a Robust Corporate Identity.
- Elements of Corporate Identity.
- Developing the Right Corporate Identity for Your Business.
- Workshop to develop a Corporate Strategy of your chosen Start-Up or Small Business.
Session 6: LEGAL CONSIDERATIONS FOR STARTUPS & SMALL-BUSINESSES
- Important Legal Aspects for Startups.
- Choosing the Right Business Structure.
- Protecting Intellectual Property.
- Registering Names & Creating Contracts.
- Ethical Considerations.
Session 7: SALES TECHNIQUES FOR STARTUPS & SMALL BUSINESSES
- Customer Segmentation & its importance.
- Demographic Segmentation.
- Behavioural Segmentation.
- Geographic Segmentation.
- Psychographic Segmentation.
Session 8: Sales Funnel Optimisation
- Importance of Sales Funnels for Businesses
- Sales Funnel 5 Stages
- The 5 Cs of Sales
- The 5 Cs of a Successful Sales-Person
- CASE-STUDY: McCain – The marketing mix in the food industry
Session 9: SCALING A BUSINESS & ENTREPRENEURSHIP CHALLENGES
- Sources of Finance.
- Expansion Strategies.
- Stages of Small Business Growth.
- Financial Management.
- Effective Financial Management Strategies for Startups.
Session 10: participants’ business ideas RE-VISITED WITH practical examples
