COURSE OBJECTIVES
At the end of this program, participants will be able to:
- Demonstrate effective communication techniques to engage with team members, peers, and superiors.
- Implement leadership strategies that inspire and motivate teams to achieve organisational goals.
- Utilise conflict resolution skills to address and mitigate workplace disputes and challenges.
- Develop strategies for setting clear expectations and goals for their teams.
- Apply time management techniques to prioritise tasks and optimise productivity.
- Implement feedback mechanisms to promote continuous improvement and development within their teams.
- Understand basic financial and operational concepts relevant to their managerial roles.
TARGET AUDIENCE
- New managers who have recently been appointed to supervisory roles.
- Supervisors who are transitioning into management positions.
- Employees who aspire to become effective managers or supervisors within their organisations.
- Teams or departments looking to develop cohesive and capable leadership from within.
- Organisations that aim to invest in the professional development of emerging managerial talent.
- Individuals seeking guidance to enhance their management skills and effectiveness.
- Groups focused on fostering a supportive environment for leadership growth.
DAY 1: Effective PR Campaigns
- Welcome and introduction to the course.
- Explore perceptions of PR among senior managers and the concept of the global information village.
- Discuss the importance of valuing reputation and the role of PR in building it.
- Examine PR campaigns, including their uses, risks, and case study examples of effective and ineffective strategies.
- Engage in a practical example focused on tackling a business challenge, followed by an introduction to evaluation methods.
DAY 2: A Problem-Solving Approach to Campaigns
- Understand the concepts of brand, identity, and image as the foundation of reputation, and assess your reputation using gap analysis.
- Explore the origins of Public Relations (PR) and its basis in social sciences.
- Identify business strategy and pinpoint problems that need addressing.
- Learn various problem-solving methods and select the most appropriate one for your situation.
- Conduct problem analysis through desk research, stakeholder analysis, PEST, SWOT, and establish measurable objectives, including force field analysis and risk identification.
DAY 3: Planning and Costing Campaigns
- Identify campaign stages and decision points, along with stakeholder roles and their relationships to the campaign.
- Prepare an effective schedule using critical path analysis to ensure timely execution.
- Conduct critical path analysis to identify essential tasks and dependencies.
- Cost the plan by preparing a budget and anticipating potential risks.
- Coordinate campaign elements across stakeholder groups while practicing with case studies.
DAY 4: Channels, Delivery, and Evaluation
- Transitioning from strategy to tactics and conducting environmental scanning.
- Creating a media relations plan, including crisis media relations strategies.
- Understanding principles of evaluation and utilizing research tools and methods.
- Assessing channel effectiveness and the use of various media, including social media tools.
- Implementing influencer strategies to enhance overall effectiveness.
DAY 5: Putting it all together – Effective Delivery in Your Organisation
- Develop a risk-management strategy and address contingencies to prepare for potential challenges.
- Cultivate support by effectively selling your ideas to stakeholders within the business.
- Present your case compellingly to senior management, ensuring clarity and confidence.
- Understand and interpret body language and other non-verbal signals during interactions.
- Integrate your campaign into both media and company reporting, while ensuring results are recognised and credited, followed by personal action planning.
