COURSE OBJECTIVES
At the end of this program, participants will be able to:
- Demonstrate proficiency in strategic management principles and practices.
- Analyse financial statements.
- Make informed financial decisions.
- Develop effective marketing strategies.
- Execute marketing strategies successfully.
- Optimise operations management processes.
- Lead teams and organisations effectively while applying principles of organisational behaviour and leadership.
TARGET AUDIENCE
- Mid-level managers who aspire to advance into senior leadership roles.
- Entrepreneurs and business owners in need of a foundational understanding of management principles.
- Professionals making a transition into managerial positions.
- Team leaders focused on developing both strategic and operational skills.
- Specialists seeking to acquire cross-functional business knowledge.
- Individuals interested in enhancing their leadership capabilities.
- Managers aiming to improve team performance and productivity.
DAY 1: Strategic Management
- Assessing market trends and competitive landscape.
- Establishing organisational aims and objectives.
- Formulating strategic plans and initiatives.
- Executing change management tactics.
- Reviewing performance and modifying strategies as needed.
DAY 2: Financial Management
- Interpreting financial statements and conducting analysis.
- Planning budgets and forecasting future needs.
- Making decisions on capital budgeting and investments.
- Overseeing cash flow and managing working capital.
- Assessing financial risks and creating risk management plans.
DAY 3: Marketing and Brand Management
- Conducting market research and analysing consumer behaviour.
- Crafting marketing strategies and campaigns.
- Positioning and differentiating the brand.
- Implementing digital marketing and social media tactics.
- Enhancing customer relationship management.
DAY 4: Operations and Supply Chain Management
- Overseeing production processes and operational activities.
- Designing and optimising the supply chain.
- Managing inventory and logistics.
- Ensuring quality control and improving processes.
- Coordinating global operations and international logistics.
DAY 5: Leadership and Organisational Behaviour
- Exploring various leadership styles and methodologies.
- Creating effective teams and encouraging collaboration.
- Managing organisational culture and driving change.
- Developing conflict resolution and negotiation skills.
- Promoting ethical leadership and corporate governance.
